All Posts by pkenney

About the Author

I’m Patrick, a tech geek/developer turned Google Ads expert and marketing strategist with over 15 years of professional experience. I'm also an avid gear head and auto enthusiast.

How to Get Customers to Buy Your Products and Services Online

1 – Google Search Advertising As of this writing, Google receives over 63,000 searches per second. These are customers looks for products, services, solutions, and answers to questions. Place an ad on Google for keywords your customers search for. 2 – Verified Calls Phone calls to a business are 10X more valuable than an email […]

Continue reading

Why You Should Diversify Away From Facebook

…if you’re not already. Where should you be advertising in 2019 (and beyond)? May I present a some sobering stats for anyone currently advertising or considering advertising on Facebook. – Facebook usage declined 20% last quarter. YES…..20% 😳 – Facebook cost per click advertising increased 163% since the beginning of 2018– Facebook click through rates decreased 38% […]

Continue reading

How to Get Local Leads and Customers With Banner Ads

Banner advertising is one of the most effective yet frequently overlooked online advertising mediums. Coupled with the right strategy, banner advertising can transform any struggling local business into a profit producing machine. In this post, I will share a little know and even lesser used strategy you can use immediately to collect high quality leads […]

Continue reading

How to Get 10 Times More Leads with Google’s Call-Only Campaigns

Did you know, 70% of mobile searches result in a phone call to a business? Released in 2015, Google’s call-only campaign feature is still one of the most powerful features often ignored or overlooked by businesses. Nearly every potential customer for your business is carrying a phone in their pocket. With a mobile customer base, […]

Continue reading

How to Setup 12 Months of Facebook Ads in 7 Minutes

Creating and running Facebook Ads for your business can seem overwhelming if you don’t know where to start. Plus, plenty of so called “agencies” would have you stay in the dark so they can keep charging high fees. In this video, I show you a simple and effective strategy you can use right now to […]

Continue reading

Want To Super Charge Your Sales? Push This Button

Seek first to understand, then to be understood. – Stephen Covey Before attempting to sell any product or service you must know your customers. Where do they hang out? What are their daily habits? Use our Ideal Customer Avatar Worksheet to define who you are selling to. Now, let’s get to super charging your sales… It’s the same […]

Continue reading

How to Reach More Local Customers With Google My Business

Setup and Optimize Your Google ‘My Business’ Page Create a Google+ Page – To reach your customers on Google local (also called Google Maps), you need a Google My Business page! ▪ If you don’t already have a page simply visit this link ▪ If you do, skip to the next section on ‘Completing Page Info’.  […]

Continue reading

How to Reach More Local Customers With Facebook

The number one complaint I hear from local business owners is “If I could just get in front of my ideal customers I know they’d want to do business with me.” Well, here’s one quick and easy way to get in front of more ideal customers. 1. Setup and Optimize Your Facebook for Business Page Create […]

Continue reading