About this course
This is a cornerstone training for tapping into Google's search traffic. This is the exact process I start with when building campaigns for my own businesses as well as client's businesses.
I explain how Google uses keywords in search campaign.
An over the shoulder walkthrough of search keyword campaign setup.
Filtering irrelevant search terms will save you money and frustration. This video walks you through how to use negative keywords to filter unwanted traffic and less than ideal visitors.
After your campaign starts you'll want to make adjustments. This is the process I've used for years to dial in search campaigns.
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