Google
Video

Google Foundations

4 Lessons

About this course

This is a cornerstone training for tapping into Google's search traffic. This is the exact process I start with when building campaigns for my own businesses as well as client's businesses.

Course Structure

FOR REGISTERED STUDENTS

Keyword Foundations

I explain how Google uses keywords in search campaign. 

FOR REGISTERED STUDENTS

Setting Up Your Keyword Campaign

An over the shoulder walkthrough of search keyword campaign setup. 

FOR REGISTERED STUDENTS

Setting Up Negative Keyword Lists

Filtering irrelevant search terms will save you money and frustration. This video walks you through how to use negative keywords to filter unwanted traffic and less than ideal visitors.

FOR REGISTERED STUDENTS

How to Tweak After Traffic Starts

After your campaign starts you'll want to make adjustments. This is the process I've used for years to dial in search campaigns. 

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