Sprints
Video/Text

The "Affinity" War Campaign

6 Lessons

About this course

Google has made tremendous progress in building audiences based on the affinity of a user. Affinity is what makes us….us. What we like, what we do, brands we buy….all of that is segmented into affinity audiences.

These are different from in-market and keyword campaigns because it applies to who we are 24/7, 365 days a year. We will likely still be into our habits whether or not we’re in the market for a house or searching for certain info.

Use the script to record an easy video that is setup to get affinity audiences interested in learning more. Then, use the walk through to build out several campaigns inexpensively to see which audiences respond the best. Once we have some data, we scale the winners and turn off the losers.

Course Structure

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Intro

Let's walk through everything we need for this campaign.

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The Video Script

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The Video Script - Google Doc Link

Here's the script in Google Doc format.

https://docs.google.com/document/d/1wbZ_042syT813lBdcSMKfAFPrBOM9XjPaVHHWW6r5Sg/edit?usp=sharing

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Shooting the Video

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Building the Campaigns

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BONUS - Live Campaign Results

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