Google has made tremendous progress in building audiences based on the affinity of a user. Affinity is what makes us….us. What we like, what we do, brands we buy….all of that is segmented into affinity audiences.
These are different from in-market and keyword campaigns because it applies to who we are 24/7, 365 days a year. We will likely still be into our habits whether or not we’re in the market for a house or searching for certain info.
Use the script to record an easy video that is setup to get affinity audiences interested in learning more. Then, use the walk through to build out several campaigns inexpensively to see which audiences respond the best. Once we have some data, we scale the winners and turn off the losers.