The Second Engine™
You're great at the work. That's never been the question.
The question is what happens when the phone stops ringing.
The problem
Referrals are wonderful, right up until they're not.
One slow month and the panic sets in. You start wondering if this is the month it all dries up.
Top source of new business
66%
of businesses say referrals from existing and past clients are their top source of new business.
SparkToro, State of Digital Agencies, 2024
What that means
That's not a business. That's a hostage situation.
You're at the mercy of other people's memory, other people's goodwill, other people's timing.
- No control over volume.
- No control over timing.
- No control over growth.
We're going to fix that.
Not with more networking events. Not with more "just checking in" emails to old clients.
With a second engine. One that means you are no longer only dependent on referrals, pulls in demand actively searching for you, and never sleeps.
The engine
Here's what we install.
-
01
Three core Google Ads campaigns
Built and written for you. Search, Demand Gen, and Pmax, working together to capture demand at every stage.
-
02
A landing page and a conversational quiz
Powered by HelloCarson. It qualifies leads the moment they land, and filters out bad-fit leads before they ever reach you.
-
03
HelloCarson Pro, for six months
An AI system that self-interviews and engages every lead 24/7, across voice, SMS, Facebook Messenger, email, and web chat.
That's the whole engine.
Three systems, working together, so leads come in and get qualified automatically. The engine creates inbound leads you control. Cash flowing in steadily, not because you're grinding harder, but because the engine is doing the work. No more cranking the handle every time you need a new job on the books.
The honest part: you still fund the ad spend, still own follow-up on the leads it qualifies, and still check in on the account. This isn't hands-off income. It's a system you run.
How the build goes
Before we build anything, we get on a call.
Just you and me. We map your Second Engine together: your market, your offer, your ideal jobs. So the build is built for you, not some generic template. That call happens before your install begins.
Then we build.
- Phase one. We map the engine on your private call with me.
- Phase two. We write the ad copy across Search, Demand Gen, and Pmax, tailored to your services and your market.
- Phase three. We build your landing page and set up your conversational quiz through HelloCarson.
- Phase four. We configure HelloCarson Pro to engage every lead the moment they raise their hand, day or night.
- Phase five. We launch.
I build every install personally.
That's why it works.
Your investment
Two ways to pay. That's it.
Pay as you go
$1,250 to start
Then 3 payments of $1,250.
Pay once
$4,000
Pay once and save $1,000.
- No retainers disguised as "management fees."
- No hidden add-ons after the fact.
- Ad spend is separate and paid directly by you, starting for as low as $10/day.
- You own your ad accounts.
- This isn't a retainer or ongoing management service. I'm not acting as your day-to-day media manager.
What you end up with
An engine pulling in people who are searching for you right now.
Not maybes. Not cold names on a list. People looking for exactly what you do, the moment they need it.
And because HelloCarson Pro is running around the clock, the bot answers at 9pm. The call comes in at 9pm on a Sunday, and HelloCarson's already talking to them.
That's the whole point of a second engine.
- It doesn't take days off.
- It doesn't get tired.
- It doesn't forget to follow up.
Who this is for
Owners of a service business with a real offer and a job worth winning.
Trades, firms, practices. This isn't for you if you don't have existing services to offer yet.
Jeff runs an insulation business. He's no longer waiting on referrals.
- 40% of his Google Ads leads closed
- $9,300 average job value
- 50% profit margin
- $28k/week from Google Ads alone
Results vary with offer, market, spend, and whether you follow up on the leads. Your close rate and job value may not be Jeff's, but the mechanism is the same. Results disclaimer.
4 build slots open right now
Ready to stop being a referral hostage?
We only run 4 builds at a time. That's not a marketing trick, that's a bandwidth reality. I personally build every single install, so there's a hard ceiling on how many businesses we can bring online each month. When the slots are filled, they're filled.
What to do next
- Email me "I'M IN." That locks in your request for a build slot.
- We get on your private intake and mapping call. Just you and me.
- We schedule your system build. Once that call is done and your file is complete.
Your slot is only held once your first payment of $1,250 (or the $4,000 paid in full) clears.
Rather talk first? Call Patrick at 859-251-8535
Built by me. Running for months.